Mission: to increase the visibility and the societal impact of health research.
Aim: to communicate the benefits of European health research to Europeans.
Goals: Promote health research and healthy ageing.
Problem: Over the last 5 years the EU has invested more than 5 billion euro in health research. Unfortunately, the benefit of this superb research is rarely communicated to the general public.
In fact, despite the fact that 70% of Europeans are interested in medical and health research less than 10% of researchers dissemination activities are aimed at the general public.
Solution: If you conduct publicly funded research then you know that this has to change. ASAPS can help increase the impact of your research and turn your dissemination obligation into an opportunity.
Approach: At the core of our concept is the promotion of science and health through sharing. Communications are becoming more social, digital, and interactive. We add value by presenting science in fun and interesting bite sized chunks. In this format the audience are not only likely to consume content but also share it across YouTube, and social media.
Our first campaign will focus specifically on cognitive ageing and will promote brain health and raise awareness of European funded brain research. Over the course of two years, the project will deliver a multilingual package of films including online short films and a 60 minute documentary suitable for TV broadcast, an interactive website, mobile smart phone and tablet applications, and a pack (DVDs, leaflets, posters) for GPs and other key stakeholders.